When I was the VP of Creative and Digital at Monster Energy, I would personally roll up my sleeves and design many of the new cans such as the Rehab series. I also wrote many of the stories on the cans. So, when Jacked Up Fitness asked me to design a new line of performance sport supplement packaging, I was super excited to jump in.

I just love the subtle tone-on-tone black background textures I custom designed for each flavor profile. The hexagon shape lends a science feel while creating the perfect repeating container for a shape that reflects the flavor's name.

‍

Project Wellbeing is a bad-ass fitness and wellness company that caters to the elite of Las Vegas—from business titans to athletes you watch on TV. I was honored to help codify their cool brand into a brand guide that can help shape their website and all collateral material.

Working in conjunction with another agency to do the development, this website redesign was a three-way collaboration between the newly hired internal creative staff at Effectv (midway through design!), development and design. Ultimately, however, for as many cooks there were in the kitchen, I think the website came out beautiful and the client was super stoked on their modern, fresh redesign.